Beyond Meat

This project challenged the designer design a concept-driven marketing campaign to market a plant-based protein product product to a new target audience: the fitness community. 

In order to get the attention of a fitness-focused target audience, the designer aimed to emphasize the nutritional benefits and incredible power of Beyond Meat's plant-based protein products.

For use advertising in fitness-related magazines, ads would be selected specifically for the type of sport or active lifestyle the publication caters to most.

In addition to print materials, the designer planned to include banner ads on fitness journals and related websites.