Playbill: Reignite

After the tragic shutdown of Broadway last year due to the pandemic, this marketing campaign hopes to get people excited about Broadway again in anticipation of a grand re-opening.

Bright colors and expressive strokes are meant to show a more personal side of Broadway and emphasize the idea of human connection as it relates to theatre and the performing arts. 

The vibrant cyan, magenta, and yellow used in combination with one another is representative of the process colors used in printing the iconic playbills, as well as how people come together in the theatre to create a one-of-a-kind experience.

Coveted by all true theatre fans, limited edition reopening Playbills would be a huge incentive for people to be the first back in theatres.

These two examples are just the tip of the iceberg. If fully realized this line of limited edition merch would include additional apparel and decorative items.