J & W Heating and Air
Promotional materials and in-house projects working within a new brand refresh to make HVAC cool again.
BRANDING/VISUAL IDENTITY, PRODUCT PROMO, PRINT/PUBLICATION,
ENVIRONMENTAL DESIGN
The Project
As part of my internship at J & W Heating and Air, a locally-owned HVAC business, I designed a series of in-house projects for use in marketing materials and internal media.
The Approach
Incorporating more white space, breaking up information, and utilizing text-as-image helped to make content more attractive and digestible for the audience.
Smooth lines and geometric shapes emphasize the company's commitment to technology. Photos of real employees add a personal touch.
Brand Elements
New visual elements intended for use in future projects and marketing materials. Elements include abbreviated logos, patterns, and image treatments.
Company photos
To emphasize the friendly, vibrant personality of the company and its employees, company photos were made into animated gifs that show the fun side of J & W.
Print Collateral
These promotional print materials are currently being printed. Each folder contains additional inserts.
The "Investment Packet," is used by the sales team. The "Installation Packet," is used by the install team.
Installation Packet
Thank You Card Front
Thank you Card Back
Philip's office
Environmental Design Plans
The following are rough examples of the designer's concept for environmental design within the office space.
Production is expected to take place in the next few months.
additional content Not Pictured:
- Coupons
- Animated Facebook Ads
- Welcome Slide Deck
- Business Cards
